As Google continues to evolve its search algorithms and local search features, Google My Business (GMB) has emerged as a critical tool for businesses to enhance their online visibility and attract local customers. However, while GMB offers a range of benefits, SEO professionals often encounter various challenges and frustrations when optimizing and managing GMB listings. In this blog post, we’ll delve into some of the biggest issues that SEO professionals face with Google My Business and explore strategies for overcoming them.
Verification and Ownership: One of the initial hurdles SEO professionals encounter is the verification and ownership process for GMB listings. Google’s verification methods, which typically involve receiving a postcard with a verification code or verifying via phone or email, can be time-consuming and occasionally problematic, especially for businesses with multiple locations or complex ownership structures.
Duplicate Listings and Inaccurate Information: Duplicate GMB listings and inconsistencies in business information (such as name, address, phone number) across various online directories can negatively impact local search rankings and confuse potential customers. SEO professionals often grapple with identifying and resolving duplicate listings, as well as ensuring that business information is accurate and up-to-date across all platforms.